Ariana Gonzalez
Graphic Designer & Illustrator
muchoamorclub@gmail.com
@muchoamorclub
Driven by a deep belief in the power of mental health awareness, I’m an Austin, TX- based illustrator and graphic designer creating work that’s as emotionally resonant as it is visually joyful. My style moves between whimsical characters and expressive portraits, blending bold, vibrant color with real photographic elements, where the handcrafted meets the real.
Article covers
These article covers were designed for an online magazine centered around book-related content. The challenge was to keep each cover aligned with the organization's branding while avoiding repetition and keeping the designs engaging.
To solve this, I focused on selecting unique photography that reflected the theme of each individual article, while consistently using the brand's established fonts and color palette to tie everything together.
Social media posts
For social media posts, I focus on presenting information in a clear and visually appealing way. I combine real photography with digital design elements while staying true to each organization's branding. In some cases, I create ready-to-use templates that clients or other team members can easily adapt whenever needed.
My goal is to strengthen the organization's visual identity and develop a consistent style that their audience can instantly recognize while scrolling through their feed.
digital illustrations
Illustration for Social Media
Illustration for Social Media
Digital Illustration for Printed Poster
Illustration for Social Media (Intagram challenge)
website design
I enjoy designing digital spaces that feel intentional and visually cohesive. This portfolio website is a hands-on example -designed and built using Squarespace- and it reflects the same warmth, color, and attention to detail present throughout my work.
Another example of my web design work is the Quantum Possibilities, LLC website — a multi-page site for an Austin-based consulting firm. This project involved translating a complex service offering into a clear, structured layout with intuitive navigation, designed to build credibility and guide visitors toward taking action.
This project reflects my ability to adapt my design approach to a client's brand, audience, and goals.
Short animations
Physical products
visual identity
For this client, the challenge was to build a visual identity around online gaming content without falling into the typical video game aesthetic.
To tackle this, I selected a vibrant color palette that nods to gaming culture while feeling fresh and distinct. From there, I developed a gradient system versatile enough to work across both live streams and social media. A custom texture was also incorporated to add depth and make the overall design stand out.
Special edition templates for the World Cup
Let’s Work Together
